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Ultimate Guide to Pay-Per-Click Advertising, by Richard Stokes
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Millions compete for exposure on Google, Yahoo!, and MSN Live Search, but 97% of them fail to get results. Become one of the elite 3% who succeed. How? Search advertising specialist Richard Stokes reveals that and more! Covering all major search engines, this powerful guide discloses: • The “$100 Bidding Myth”: why outbidding competitors rarely results in more traffic • Simple website changes that can increase sales by 500% • How to drive 80% or more of online revenues with rare superconverter keywords • Winning strategies of the world’s top search marketers • The best ads on the internet and how to write them • The real factors for driving high click-through rates • How to find competitors’ budgets, ad copy, and best keywords • How to manage bids without expensive bid-management software • And more!
- Sales Rank: #924885 in Books
- Published on: 2010-05-01
- Original language: English
- Number of items: 1
- Dimensions: 10.00" h x .65" w x 8.00" l, 1.52 pounds
- Binding: Paperback
- 326 pages
About the Author
Richard Stokes is the founder of AdGooroo, a leading search engine intelligence firm, and a successful internet marketer with 15 years experience in advertising and technology management.
Most helpful customer reviews
15 of 15 people found the following review helpful.
His first book was a bible on SEM and this one knocks it out of the park.
By Thank You
Wow! Finally got my hands on THE book for search engine marketing. Stoke's first book was literally my bible to search engine marketing years ago. But this one is at a whole different level! Frankly, for SEM newbies, intermediates, or advanced players, this book is great at all levels. What I love about the book is that it doesn't just talk or teach you about search marketing, it actually has a Point Of View...an approach to search marketing that you can easily incorporate into your management style. He has all of the numbers and data to back it up along with some best practices I haven't read anywhere else.
I highly recommend this book to anyone in the search marketing industry. YOU WON'T BE DISAPPOINTED.
13 of 13 people found the following review helpful.
If you've read Perry & Howie you MUST read Stokes
By W. Jenkins
I really mean that. The Google Adwords books by Perry Marshall (Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes) and Howie Jacobson (Google AdWords For Dummies) are excellent introductions to the topic. Richard's new book takes that material much further, using in-depth analysis based on data-driven studies he's done. The chapter on Ad Coverage by itself more than justifies getting this book.
5 of 5 people found the following review helpful.
Should be called: "How to Become an AdWords Master."
By B. Pietsch
I recently bought this book through Amazon. If you are an intermediate-level user of AdWords, this book will help you become a master. However, that's not what I thought the book would be about. In the on-line description of the book, and on the back cover, one of the key statements is: "Millions compete for exposure on Google, Yahoo!, and MSN Live Search, but 97% of them fail to get results. Become one of the elite 3% who succeed." Since I use Yahoo! Marketing Solutions, I thought that based upon this statement that some of the book would be devoted to Yahoo!. Not so. The book is entirely focussed on expert-level techniques to master AdWords. Many of us beginners/advanced beginners in pay-per-click advertising avoid AdWords because their so called "quality score" ranking is all screwed up. We can't get our ads to run using AdWords, when the same ad gets good results from the other pay-per-click providers. In contrast, Richard Stokes, the author of "Ultimate Guide to Pay-Per-Click Advertising", has figured out how to use AdWords so called "quality score" to gain a profitable advantage over the competition. This book could be a gold mine for someone looking to master AdWords. I'll continue to work with this book to learn more about AdWords, but it's going to take time for someone fairly new to pay-per-click to master this material. Meanwhile, I'll find a book that is geared toward mastering Yahoo! Marketing Solutions.
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